FORT COLLINS, CO – United in their collective concern for the shortage of sports officials and the mission to improve how officials are treated, Triple Crown Sports and Officially Human have announced a partnership through the TCS event seasons of 2022 and 2023 to better highlight how players, parents and coaches can assist in fortifying this essential aspect of competitive sport.
Officially Human will be provided multiple platforms at TCS events to share the message about the crisis already affecting youth and college sports in terms of fielding enough officials to play the games. Triple Crown will soon be formalizing its own “no tolerance” policy regarding treatment of officials at TCS events, and Officially Human will assist in spreading the word about what is ideally a new era in appropriate behavior in the stands, on the sidelines and in the field of play. Triple Crown will welcome Officially Human to its top events, including the Colorado 4th of July softball event in Colorado that will feature nearly 1,100 teams in 2022. Other events include the Omaha SlumpBuster baseball tournament (650 teams) and the 2023 TC Volleyball NIT, arguably the nation’s most competitive club tournament that will have about 550 teams in action at the Kansas City Convention Center. Points of emphasis for the partnership include, but are not limited to, encouraging all involved to remember that officials are invested in what they do. Many officials have regular, full-time jobs, and they are sacrificing time away from their families. Empathy is critical -- how long would you continue to go to your job knowing that at any time you could be subject to verbal abuse or threatening behavior? Better treatment of sports officials is the best way to ensure these key members of our sports ecosystem work in an environment where they feel comfortable and safe. Officially Human was founded by Brenda Hilton, a current employee in Division I college athletics who has spent most of her over 20 years working in low/mid/high major collegiate officiating, collaborating most closely with the assignors and the officials at the highest level of Division I men’s basketball. ”We are pleased to join Triple Crown Sports in addressing the officiating crisis affecting TCS, and frankly, all of youth sports,” said Brenda Hilton, Founder and CEO of Officially Human. “The entire TCS organization is first class, and their willingness to address these issues head on shows TCS continued leadership in youth sports. OH appreciates the ability to spread our message far and wide as part of the large and growing TCS event platform.” “No one wants to imagine a situation where sports teams are sent home and seasons are cancelled because there are no officials to work the games, but it’s hardly impossible with the shrinking pool of willing officials around the country,” said Keri King, CEO of Triple Crown Sports. “We are steadfast in confronting the problem of how officials are treated, and Officially Human is the ideal messenger for this moment. It’s time to demand an end to the terrible behavior we sometimes see in competition – we cannot in good conscience sit back and assume the trends of disrespect and abuse are just going to stop on their own.” About Officially Human Based in Lombard, IL., Officially Human was founded to restore respect to, and positive treatment of, sport officials through increased education and communication to all stakeholders (administrators, coaches, athletes, and fans.) Founded in 2019, OH is the leader in addressing the growing crisis in officiating that touches every sport, official, and level of competition. OH offers tailored solutions to athletic host organizations of all sizes that improve the stakeholder experience at each of their sporting competitions. The comprehensive OH solutions package includes digital education, awareness building, event host communication strategies, and organizational support in addressing poor fan behavior. About Triple Crown Sports Based in Fort Collins, CO., Triple Crown Sports has been producing youth, high school and college events for 40 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s DI Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. Triple Crown’s PV College Challenge features 8-10 of the top DI college softball teams in the country each year in Puerto Vallarta, MX. TC fastpitch tournaments (including the 1,000-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes. TCS produces one of the largest youth baseball events in the world with the 650-team Omaha SlumpBuster during the College World Series. The Triple Crown Volleyball NIT has become the top-recruited club volleyball event in the country each February when 550 teams compete in Kansas City, MO. Name: Brooke Paxton
Job title: Volleyball Director Email: brooke@triplecrownsports.com Hometown: Greeley, CO. Family: I come from a family of 5. My parents Kim and John are high school sweethearts and have been married for 35 years. I have two older sisters, Haley (29) and Laiken (28). College attended/graduated: Johnson and Wales University, Denver/2021. Sports background: Played everything I could growing up but decided to pursue volleyball in college and played as an outside hitter/libero for four years. Proudest moment: Winning a state championship with University High School volleyball in 2021 as their assistant coach. Most humbling defeat: Has to be against Flynn and Cavo at the company party while playing spikeball. I have never felt more unathletic in my life! Hobbies/interests: I love to read, watch sports and eat unhealthy amounts of ice cream. Favorite trip: That would have to be to Dallas, TX. I was with my team and we ended up upsetting U Dallas while we were there and it was a lot of fun. How you became associated with Triple Crown: I started out as a catcher on the Triple Crown 16U team in high school. After that my sister started working here, then my dad, and now me. What intrigues you the most about Triple Crown?: I love the family environment and the uniqueness of what this company actually does. Being able to give back to youth sports after it taught me so many life lessons is really great. After yet another wildly successful run this year, the TC Volleyball NIT is dialed in for its next appearance on the calendar!
The 2023 TC NIT will be held President’s Day Weekend, Feb. 18-20 at the Kansas City Convention Center – College Camp Friday and our popular Unsigned Senior/Junior Workout will take place on Feb. 17. You can look for updates on the event website. Contact Sarah Dannettell (sarahlauren@triplecrownsports.com) if your club hasn’t played in the NIT before and wishes to be considered, or if your club wants to bring an additional team to the event. Name: Kristin Conor
Job Title: Sponsor and Vendor Coordinator Email: kristin@triplecrownsports.com Tell us about your family, kids, siblings, parents, names, ages etc.: It's just my dog, Maya, and me that will be living in Fort Collins. Dad - Steve Stepmom - Anne - both live in MN with the rest of my extended family. Siblings - Matt (25), David (23), Ally (21) - all live in CO still, Grace (19) - at school at GCU in AZ Hometown: Lone Tree, CO College Attended / Year Graduated: Fort Hays State - 2017 Sports Background (proudest moment and most humbling defeat): I played volleyball from nine years old until my sophomore year of college. Both my proudest moment and most humbling defeat would be my freshman year of college playing at the University of Cincinnati. I had reached my goal of playing the sport I loved as a division 1 athlete and, although it was not a successful season, I created lasting relationships and proved to myself how much strength and perseverance I had inside. Hobbies/Outside Interests: Hiking, reading, playing volleyball, traveling and learning new things - currently practicing Spanish and drawing! (Not very good at either) Favorite trip taken as a child or adult: My first solo overseas trip was to see one of my good friends who lives in Germany. I got to see Frankfurt, Berlin, Munich, and Innsbruck, Austria in a span of two weeks. How did you find or first become associated with Triple Crown? I knew of Triple Crown through the volleyball world because of the NIT. Office Direct Number: (303) 249-3838 What intrigues you the most about Triple Crown? I love the ability to be back involved with the sports world, now just on the other side of it of in assisting in running the events. There is a lot of opportunity of growth within the company and I appreciate the flexibility and family aspects Triple Crown provides. Fort Collins, CO (February 25, 2022) – Triple Crown Sports (TCS) announced today that it has reached an agreement with BASE Sports Group (BASE) for the company to manage its sponsorship rights. BASE will have the exclusive rights to manage and sell sponsorship for the event operator and its portfolio of premier amateur sporting events around the United States.
“TCS is excited about the value that BASE Sports Group brings our organization,” said Andy Hansen, Chief Marketing Officer of Triple Crown Sports. “They’re providing a true end-to-end service that will enable us to measure how our sponsors are impacting our bottom line and help us build a better experience for our players, parents and coaches.” BASE provides a 360-degree service negotiating, managing and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences, integrating its staff into support for activation, marketing and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques. “Triple Crown Sports has a tradition of building strong and engaged communities around their events,” said BASE Co-Founder, Mark Dvoroznak. “BASE is facilitating access for brands to directly integrate into the strong community that TCS has built. They create unique and valuable experiences for not just the athletes, but parents, coaches, and all attendees.” TCS showcases over 100 annual events in sports such as volleyball, fastpitch softball, baseball, basketball and lacrosse, hosted in major markets from coast to coast. The organization welcomed 550 girls’ volleyball clubs in Kansas City, MO at the 2022 Triple Crown NIT, hosting over 20,000 visitors at the Kansas City Convention Center during President’s Day weekend. Other notable events in TCS’s portfolio include the Colorado 4th of July, a fastpitch showcase that brings in over 1,000 participating teams; the Omaha Slumpbuster, which hosts over 600 club baseball teams; and the Cancun Challenge, an annual men’s and women’s college basketball tournament that takes place Thanksgiving week. About Triple Crown Sports Based in Fort Collins, CO., Triple Crown Sports has been producing youth, high school and college events for 40 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s DI Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. Triple Crown’s PV College Challenge features 8-10 of the top DI college softball teams in the country each year in Puerto Vallarta, MX. TC fastpitch tournaments (including the 1,000-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes. TCS produces one of the largest youth baseball events in the world with the 650-team Omaha SlumpBuster during the College World Series. The Triple Crown Volleyball NIT has become the top-recruited club volleyball event in the country each February when 550 teams compete in Kansas City, MO. Web: https://triplecrownsports.com Instagram: @tcsports Twitter: @triplecrownspts About BASE Sports Group: BASE brings a sophisticated and measured approach to brand engagement in amateur sports. The amateur sports industry has seen intense consolidation in the last two years, making it easier and more impactful for brands to engage this valuable market. BASE’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports. Through partnerships with rightsholders of various sizes, scope, and sports, BASE’s portfolio of facilities and events offers brands access to the most diverse and valuable demographic. BASE’s national reach exceeds 12 million unique individuals and offers brands customizable and cutting-edge activations to deliver leading consumer engagement experiences. Additional Information Web: www.basesportsgroup.com LinkedIn: linkedin.com/company/base-sports-group Twitter: @BaseSportsGroup |
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