PRIME named official hydration partner of Triple Crown Sports

FORT COLLINS, Colo. – Triple Crown Sports is excited to announce an agreement through the 2023 event season to join forces with PRIME, which is now the official hydration partner of TCS.

PRIME has already delivered the goods at a couple of TCS events in 2023; here’s a list of where you can enjoy the PRIME experience for the rest of the event season:

West Coast Invite (volleyball) – June 2-4, Sandy, UT
Zoom Into June (softball) – June 9-12, Riverside, CA
Texas State Championships (softball) – June 9-11, Dallas Metroplex
SlumpBuster (baseball, three sessions) – Omaha/Council Bluffs
Colorado 4th of July (softball) – Colorado Front Range
Summer Nationals (baseball) – July 6-24, Myrtle Beach, SC
East Coast Summer Nationals (softball) – July 19-30, Myrtle Beach, SC
Pathway Arizona (baseball) – Sept. 15-18, Phoenix
Fall Nationals (baseball) – Sept. 24-25, Las Vegas
Ronald McDonald (softball, two sessions) – North Houston
Pathway Fall Classic (baseball) – Oct. 27-30, Tucson, AZ
Arizona Fall Showcase (softball) – Nov. 3-5, Phoenix
Don Battles On (softball) – Nov. 17-19, Riverside, CA
*Schedule subject to change

“We’ve had a great time meeting the Triple Crown Sports community and keeping them hydrated with PRIME Hydration” said Matt Zucco, VP of Marketing at PRIME. “We look forward to heading out to more events this year and continuing to help fuel their athletes around the country.”

“We’re excited to name PRIME as an official partner of Triple Crown Sports and look forward to having their team activate at many of our top events in 2023,” said Chief Marketing Officer Andy Hansen.  “PRIME is one of the fastest growing sports drinks on the market and we will be able to get their product into the hands of the thousands of teams and players who compete in our events around the country.”

About PRIME​
Founded in 2022 by entrepreneurs and influencers, Logan Paul and KSI, PRIME is a global lifestyle beverage brand focused on providing better fuel for any endeavor. PRIME offers their highly coveted flagship product, PRIME Hydration, on-the-go PRIME Hydration+ Sticks and new PRIME Energy beverage. PRIME can be found at Target, GNC, The Vitamin Shoppe, Walmart and Kroger Family Stores nationwide as well as select retailers in the U.K., Canada and Australia. Please visit drinkprime.com for additional information and follow PRIME on Instagram, Facebook and Twitter.

About Triple Crown Sports
Based in Fort Collins, CO., Triple Crown Sports has been producing youth, high school and college events for 40 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s DI Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. Triple Crown’s PV College Challenge features more than 10 of the top DI college softball teams in the country each year in Puerto Vallarta, MX. Anchored by the 1,100-team Colorado 4th of July event, TC fastpitch tournaments draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes. TCS produces one of the largest youth baseball events in the world with the Omaha SlumpBuster during the College World Series. The Triple Crown Volleyball NIT has become the top-recruited club volleyball event in the country each February when 550 teams compete in Kansas City, MO.